How to Start an Online Store in 2022 (Step by Step) P2

Take a look at our Part 1 to see the most comprehensive guide on how to build your online store with WordPress (step by step)

Here are some of our recommendations for essential plugins that every online store should install.

1. OptinMonster


OptinMonster lets you easily convert website visitors into paying customers. It includes tools like lightbox popups, sticky header and footer banners, countdown timers, spin to win, and so much more.

All of them help to increase conversions, boost sales, grow your email list, and reduce shopping cart abandonment.

Note: You can get a free version of OptinMonster if you sign up from inside the OptinMonster WordPress plugin.

2. WPForms


WPForms is the best form builder plugin for WordPress in the market. It enables you to easily create any type of form for your store including contact forms, surveys, login forms, gift cards order forms, etc.

It has an easy to use drag and drop form builder that allows you to just point and click to create forms.

Note: WPForms also offers a free version called WPForms Lite that you can use if you don’t need the Pro features.

3. Easy Affiliate

Easy Affiliate

Easy Affiliate lets you easily add an affiliate program to your online store. This helps you partner up with affiliate marketers to promote your products for a commission.

It includes powerful affiliate tracking, no transaction fees, fraud detection, 1-click payouts, and an affiliate dashboard for your partners.

4. Advanced Coupons

Advanced Coupons

Advanced Coupons is the best coupon code plugin for WooCommerce available now. It helps you extend default WooCommerce coupon functionality and create highly effective coupons to grow your business.

With Advanced Coupons you can create loyalty program, scheduled coupons, Buy 1 Get 1 Free deals, shipping coupons, and a lot more.

5. SeedProd

SeedProd website

SeedProd is the best page builder plugin for WordPress and WooCommerce in the market. It helps you easily create custom landing pages for your online shop.

It includes ready-to-use templates designed for conversions and sales. It also has WooCommerce blocks that you can just drag and drop to create custom product pages, custom homepage, checkout page, thank you page, and more. Besides, you can connect it to your email marketing service so you can grow your email list.

Note: You can try the free version of SeedProd directly from

6. PushEngage

PushEngage - Push Notification Software
PushEngage is the best push notification software for WordPress and WooCommerce now. It helps you easily send web push notifications to your website visitors on their computers and mobile phones.

With PushEngage, you can send personalized messages to your target audience such as new product announcements, abandoned cart reminders, back in stock notifications, welcome messages, etc.

7. All in One SEO for WordPress

All in One SEO for WordPress

All in One SEO for WordPress is the best SEO plugin for WooCommerce. It helps you easily optimize your online store for SEO without any search engine optimization skills.

It includes a full eCommerce support, schema markup, sitemaps, breadcrumbs, and much more. This brings more traffic to your online store.

Note: There is also a free version of AIOSEO which is still pretty useful for those who’re just starting out.

8. MonsterInsights


MonsterInsights is the best Google Analytics plugin for WordPress by far. It allows you to see where your customers are coming from and what they do on your website.

MonsterInsights includes WooCommerce tracking so you can see the conversions and sales data on your website. This can help you adjust your marketing strategy and grow your small business with data driven decisions.

9. HubSpot

HubSpot WordPress CRM and Marketing Automation Plugin

HubSpot is the best CRM plugin for WordPress and WooCommerce in the market. It enables you to automatically sync your forms, manage contacts, segment them into lists, and see every interaction your visitors have with your site. Plus, it also has free email marketing feature built-in.

They also allow you to add live chat to your website pages and get analytics on the performance of your entire marketing program.

Learning WordPress to Grow Your Online Business

WordPress is incredibly helpful and flexible, but sometimes it can be difficult for beginners to set it up the way they want.

At WPBeginner, our main goal is to provide cutting-edge useful WordPress tutorials that are easy to understand even for non-techy WordPress website owners.

FAQs About Starting an Online Store

Many of our users usually reach out to us with questions about starting their own business with an online store. We have tried to answer some of the most frequently asked questions below:

1. Where do I find products to sell in my store?

There are several ways store owners source products. Some sell products like software, digital art, music, and other downloadable products.

Others source products from local or offshore vendors using online marketplaces like Alibaba or AliExpress. If you don’t want to handle your own inventory or shipping, then you can also look into starting a print on demand shop or dropshipping.

2. Can I start an online store for free?

Some eCommerce platforms offer limited free trials but after that, you will have to pay. While WooCommerce itself is free, you will need a domain name and a web hosting account to run it which will cost money.

3. How much does it cost to start an online store?

It depends on your business plan and budget. You can start with Bluehost for $2.75/ month and use free plugins and theme to limit your costs. We recommend a business model where you start small and then spend money as your business grows.

Can I create an online store without shipping products?

Yes, you can. For example, you can make an online store using dropshipping plugins, create an Amazon affiliate store, or make an eBay like marketplace. You can also use the same online store to sell external products as well as your own products.

6. How to manage shipping costs and taxes for my online store?

Depending on your region, you may be required to add sales tax, VAT, or other taxes. WooCommerce enables you to add taxes by enabling them under WooCommerce » Settings page.

Enabling taxes in WooCommerce

From here, you can also switch to the Shipping tab and create different shipping zones, add shipping rates, set flat shipping rates, etc.

We hope that this tutorial has helped you learn how to build an online store.

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