Want to customize your WooCommerce checkout page?
The default WooCommerce checkout page isn’t optimized for conversions. By customizing and optimizing your checkout page, you can improve your conversion rate and increase sales.
In this tutorial, we’ll tell you how to easily customize your WooCommerce checkout page, step by step without writing any code.
Why Need to Customize WooCommerce Checkout Page in WordPress?
Studies indicate that between 70 – 85% of all carts are abandoned. In other words, the majority of users leave your checkout pages without making a purchase.
Creating a customized WooCommerce checkout page grants you a final opportunity to turn a website visitor into a customer before they leave your store.
With a customized checkout page, you can add testimonials / social proof elements to build trust, add related products to increase revenue, and optimize the overall page layout for better conversions.
All of these will increase conversions and make it more likely your visitor will become a long-term customer.
Before you move forward, you may also want to customize your WooCommerce cart page to elevate conversions here too.
If you’re using WooCommerce’s cart and checkout pages together, then you’ll want these pages to have similar branding to offer your visitors a great checkout experience.
By customizing these together, you can increase your overall conversions and get more revenue.
With that said, let’s take a look at how you can easily customize your WooCommerce checkout page and make more money from your online store.
How to Customize Your WooCommerce Checkout Page in WordPress
SeedProd is the best drag and drop WordPress page builder in the market used by over 1 million websites. It allows you to easily customize your WooCommerce checkout page to make more sales.
Firstly, you need to do is install and activate the plugin.
Note: there is a free version of SeedProd that’s available, but for this tutorial, we will show the Pro version since it has built-in WooCommerce blocks.
Once the plugin is activated, visit SeedProd » Settings and enter your license key.
You can find this information under your account page on the SeedProd website.
Next, go to SeedProd » Pages and then click on the ‘Add New Landing Page’ button.
Then, you’ll be asked to choose a landing page template. There are tons of professionally designed templates for you to choose from.
You’ll notice that the templates are filtered by different categories. Choosing a template category that suits the type of page you want to create can help you build your page faster.
With that said, every template can be fully customized, no matter which template you select.
For this tutorial, we’ll select the ‘Blank’ template since this helps us build the exact kind of checkout page we want.
To choose a template, hover over it and click the ‘Checkmark’ icon.
Then, you’ll be asked to name your page. The page name will also match the URL for your checkout page.
Now, click the ‘Save and Start Editing Page’ button.
It will take you to the drag and drop editor, where you can build your custom WooCommerce checkout page.
The right side will be your page preview, and the left side is the options panel to help you customize.
First thing, we’ll add a header so that you can maintain your branding.
To do this, click the ’Sections’ menu option in the left-hand panel and then click the ‘Header’ category.
Then, hover over the ‘Header 1’ template and click the ‘Plus’ icon.
After that, click the ‘Image’ section of your page and upload your store logo on the left hand menu.
Next, you can delete the navigation menu by hovering over it and clicking ‘Delete Block’.
Deleting the other menu items reduces the number of page exits and makes it more likely your visitor will finish their purchase.
Once you’ve done that, click on the button labeled ‘Call to Action’.
We’re going to change the text so it says ‘View Cart’.
This allows your users to go back to their cart page to add items or change the quantity.
Next, add the URL of your WooCommerce cart page to the box labeled ‘Link’.
You can make the link nofollow or open in a new tab, but we’ll leave the default settings.
Then, click the content and sidebar layout in the ‘Choose your layout:’ section.
This helps you create a section for your checkout, plus a recommended product section.
Now, locate the ‘Checkout’ block in the WooCommerce section and drag it over to your page.
You can completely customize how your checkout looks, including the color scheme, font choice, link color, buttons, etc.
Then, you can add popular products or recommended products section. This allows you to improve your sales by promoting other products shoppers could be interested in.
To add this, simply drag over the ‘Best Selling Products’ block from the ‘WooCommerce’ section.
You can choose any of the other WooCommerce product blocks as well.
Then, you can add a headline above the popular products.
Simply drag the ‘Headline’ block over to your page above the popular products. You may customize the font, size, text, color, etc.
Once you’ve done that, you can add a testimonials block. This works as social proof and assures your visitors they’re making the right decision.
Find the ‘Testimonials’ block and drag it underneath your popular products.
The testimonials block can be completely customized.
You can add a customer photo, job title, etc.
Another thing you can do to enhance social proof even more is add a star rating right under your testimonial.
Simply select the ‘Star Rating’ block and drag it under your testimonial.
After you’re done customizing your WooCommerce checkout page, you can make it live by clicking the drop down arrow next to the ‘Save’ button and choose ‘Publish’.
The, instead of the default WooCommerce checkout, you’ve created a high converting WooCommerce checkout page.
Feel free to continue customizing your page and testing out different elements, sections, and blocks.
Assign Your Checkout Page to WooCommerce
Once you’ve completed customizing your checkout page and made it live, you need to change the default WooCommerce URL settings.
Changing the URL makes it so your customers will automatically go to your new WooCommerce checkout page, instead of the default option.
First, visit WooCommerce » Settings and click on the ‘Advanced’ tab.
Now, choose the new WooCommerce checkout page URL from the drop down menu.
Make certain to click ’Save changes’ at the bottom of the screen.
Now, when a visitor clicks ‘Proceed to checkout,’ they’ll be taken to your new, high converting page you just built.
Some WooCommerce themes even give customers the option of going straight to the checkout page.
How to Reduce Checkout Page Abandonment
Checkout page abandonment is when a customer starts the checkout process, but doesn’t complete their payment. It’s similar to cart abandonment, but it’s one more step towards completing payment and becoming a customer.
Customizing your checkout page with the tutorial above will go a long way towards optimizing your checkout page for conversions.
However, there are some things you can do to reduce checkout abandonment further.
Reduce Any Addon Checkout Charges
When customers get to their cart, they expect the total price to be similar to the total product prices.
If they get to checkout and see taxes, high shipping costs, and other additional fees, then there’s a good chance they won’t finish the purchase.
A customer might continue with the purchase if they think the costs are justified. However, the best thing to do is be upfront with your pricing.
If you have lots of additional fees for fulfilling your products, then add these to your total product prices. Or, explain the reason for the additional costs.
Amazon was able to dominate the eCommerce space by offering free 2-day shipping.
Consider offering free shipping on your products or offering free shipping to orders above a certain amount.
Make Account Creation Optional or Simpler
Requiring account registration before completing a purchase may lead to abandonment. This can increase your email subscribers, but it adds more friction to the buying process.
You may allow your users to create an account, but you don’t have to make it a requirement.
Instead, you can set up a registration form to expand your email list after the user completes their purchase.
You can also simplify the required fields on the checkout page. If you need to collect more information, then you can do that after checkout.
The goal should be to remove as many fields (friction points) from user’s way, so they can complete the purchase.
Offer More Checkout Payment Options
Another reason your visitors won’t follow through with the checkout process is that you don’t offer enough payment options.
Your online store should offer the most common payment options.
Your customers will use the payment method that’s most convenient for them.
We hope this article has helped you customize the WooCommerce checkout page easily.
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