Want to add your WooCommerce store to Facebook?
Facebook is one of the biggest social media networks in the world. By adding your WooCommerce store to Facebook, you can send more traffic to your online store and generate more sales.
In this tutorial, we’ll show you how to add your WooCommerce store to Facebook, step by step.
Why Add Your WooCommerce Store to Facebook?
Facebook is one of the most popular social media platforms in the world today. By adding your products to Facebook, you can better promote your online store and create more sales.
Adding your WooCommerce store to Facebook allows you to reach your followers in new ways, so you can:
- Simply sell more products
- Expose your Facebook followers to your online store
- Deepen your customer relationships
- Make more revenue
That being said, let’s show you how to add your WooCommerce store to Facebook simply.
How to Add Your WooCommerce Store to Facebook
First thing, you need to install and activate the Facebook for WooCommerce plugin.
Upon activation, you’ll need to go to Plugins » Installed Plugins and turn on ‘Enable automatic updates’.
This will make sure that your WooCommerce store continues to work with Facebook.
Then, you’ll have a new menu item labeled ‘Marketing’ in your WordPress admin panel. Go to Marketing » Facebook and then click the ‘Get started’ button.
This will take you to a screen where you can connect your Facebook page and WooCommerce store.
Choose the Facebook account that you want to link with your WooCommerce store.
Or, you can login to a different Facebook account and then click ‘Continue as…’.
On the next screen, you’ll be asked if you want to open your ‘Facebook Shop’, ‘Facebook Ads’, and ‘Instagram Shopping’.
For this tutorial, we recommend unchecking the ‘Facebook Ads’ and ‘Instagram Shopping’ features. If you want to add these features later on, then it’s much easier to do directly from your Facebook business account.
Next, click ‘Get Started’.
Once you’ve done that you need to select your Business Manager account and click ‘Continue’.
This is a separate profile from a personal Facebook page that allows you to manage the business assets connected to your Facebook account.
If you don’t have a Facebook business account, then click ‘Create New’ and follow the steps for creating an account.
Then, you need to connect to a Facebook page.
Simply choose the Facebook page where you want to display your WooCommerce products and then click ‘Continue’.
Next, you need to choose an existing WooCommerce product catalog.
Next, you need to select a Facebook Pixel. This lets you track your inventory between Facebook and WooCommerce.
If you don’t have one made yet, then click the ‘Create New’ button to generate a new Facebook Pixel. You need to give your pixel a name and click ‘Continue’.
Once you’ve finished that, you’ll be asked to confirm your Commerce Account. This account will be used to feature your products across Facebook, and then click ‘Continue’.
Note: At this point, some users report errors with continuing the integration.
Luckily, all of your account data you added so far is saved, so we will continue the integration process from within your Facebook account dashboard.
You need to click on the ‘Business Apps’ icon and then click ‘WooCommerce Integration’.
This will take you to a page where you can connect your WooCommerce store.
Then, you need to click ‘Continue’, and the app will integrate with your store.
After that, you need to enter your WooCommerce store URL and click ‘Connect’.
Make sure you enter your store URL and not your website URL (sometimes they’re different).
Now, you will confirm the linking of your accounts.
All you need to do is click ‘Approve’.
Once you’ve done that select your Facebook Business account and click ‘Continue’.
Then, you need to select the Facebook page you want to connect your WooCommerce store with.
Now, you’ll be asked to select your WooCommerce product catalog and click ‘Continue’.
Once you’ve done that, you need to connect your account to the Facebook Pixel for tracking and click ‘Continue’.
The final option is selecting how your customers will checkout.
You can allow your customers to checkout via Facebook, Instagram, or checkout on your website.
We recommend having your customers checkout on your website, since your website has a more optimized checkout process on your online store.
You’ll need to select and then confirm the Commerce account associated with your website and click ‘Continue’.
Now, you can review your connection settings.
Once you’ve verified your connection settings are correct, click ‘Continue’.
You may be asked to verify your domain name.
If so, then choose the domain name linked to your WooCommerce store and click ‘Continue’.
Once you’ve completed the setup wizard, your WooCommerce store will now be linked to Facebook, and your visitors will be able to browse your products to make purchases.
On the backend of your store, you’ll be able to view and manage your WooCommerce product catalog simply.
Keep in mind, Facebook will manually review your store integration, so it can take a few weeks for your store to be live on your Facebook page.
Look at Part 2 for more information.
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