Are you looking for a good reporting and analytics plugin for your WooCommerce store?
A reporting and analytics plugin for WooCommerce will help you monitor your online store’s performance and also give you key insights to understand your audience and maximize your revenue.
In this article, we’ll help you select the best WooCommerce report and analytics plugins for your online store.
Why Do You Need a WooCommerce Reporting Plugin?
WooCommerce is one of the world’s most popular eCommerce platforms. It’s a free eCommerce plugin for WordPress that makes it very easy to sell products and services online.
If you’re running a WooCommerce store, it’s important to know how well it’s performing. You need to track your conversions, find out where your customers are from, and uncover which marketing strategies are working.
To find out all of this and more, you’ll need a WooCommerce reporting plugin. It will allow you to get insights into how customers use your website, so you can offer the products and services they like the most.
Besides that, you can use a WooCommerce reporting and analytics tool to track your marketing campaigns and discover where potential customers are leaving your site before they complete a purchase.
That being said, let’s look at some of the most useful WooCommerce reporting and analytics plugins.
1. MonsterInsights
MonsterInsights is the best Google Analytics plugin for WordPress. It includes an eCommerce addon that lets you measure your WooCommerce conversions with ease.
The best thing about using MonsterInsights is that it shows all the information you need to measure your WooCommerce store’s performance inside your WordPress dashboard.
It makes it very easy to set up and use Google Analytics. Plus, you don’t have to go through the complicated Google Analytics reports to find the data you need to make decisions.
The MonsterInsights eCommerce report helps you quickly view your revenue, the number of transactions, conversion rate, and average order value.
MonsterInsights also shows the most popular products on your WooCommerce store and enables you to find out which products generate the most sales and revenue.
Using this information, you can offer similar products and services that your customer prefer and increase your eCommerce revenue.
The plugin also tracks your top conversion sources, so you can see which websites are sending you high-converting traffic. In this way, you can invest more in marketing strategies that are already proven to work.
There are more shopper behavior reports you can view in your WordPress dashboard. For example, MonsterInsights shows you the total items added to cart, removed from cart, time to purchase, and sessions to purchase a product.
Another plus of using MonsterInsights is its Popular Products feature. You can display your top-selling products anywhere on your WooCommerce store using this feature.
MonsterInsights offers multiple themes to choose and also provides different options to customize and display popular products on WooCommerce product pages.
Other than that, you also have advanced tracking features with MonsterInsights. For example, it allows you to set up custom dimension tracking, scroll tracking, link click tracking, outbound link tracking, and etc.
Pricing: To track your WooCommerce store in Google Analytics, you’ll need the MonsterInsights Pro plan which will cost you $199.50/year. There is also a free version, but it doesn’t come with enhanced eCommerce tracking report.
2. WP Mail SMTP
WP Mail SMTP is one of the best WooCommerce plugins in the market. It makes sure that your emails reach the inbox of your customers, and offers tracking and reporting on all the emails your site sends out.
On a WooCommerce store, you need to send your customers receipts of their purchases, order details, user account details, order confirmation emails, and much more.
If your customers don’t get these important emails, it will result in a bad user experience and you’ll lose potential customers.
With WP Mail SMTP, you can track whether your emails are being delivered or not. All you have to do is enable the email logs in WP Mail SMTP and the plugin will do the rest.
You can then view your email logs inside your WordPress dashboard and see the delivery status, opens, and clicks for each email.
Pricing: WP Mail SMTP premium plans include the email logs feature with prices starting from $39/year.
3. Product Sales Report for WooCommerce
Product Sales Report for WooCommerce is an excellent reporting tool for finding out how many sales your eCommerce store is getting and then sharing the sales reports with other people.
The WordPress plugin is very easy to use and created by Aspen Grove Studios. You can change the reporting period and choose which products to include in the sales report.
There are also different options for showing reporting fields in the report. For example, you can choose to display product ID, SKU, name, quantity sold, gross sales, product category, and much more.
The best thing about using Product Sales Report for WooCommerce is that you can generate and view the sales report inside your WordPress dashboard and download it as a CSV file to share it with others.
Pricing: You can use Product Sales Report for WooCommerce for free. However, you can also subscribe to its premium version for more reporting features with prices starting from $199/year.
4. Google Analytics and Google Shopping plugin for WooCommerce
Google Analytics and Google Shopping plugin for WooCommerce, which was formerly known as Enhanced Ecommerce Google Analytics Plugin, is the next plugin we put on our list.
The plugin helps you set up Enhanced Ecommerce tracking in Google Analytics with your WooCommerce store easily . Plus, but you can also connect your Google Ads and Google Merchant accounts.
The drawback of using Google Analytics and Google Shopping plugin for WooCommerce is that you don’t get to see reports inside your WordPress dashboard, like you can with MonsterInsights.
However, you can unlock different Google Analytics eCommerce reports and view them in your Analytics. These include the shopping behavior report, checkout behavior report, product performance report, and sales performance report.
Pricing: Google Analytics and Google Shopping plugin for WooCommerce is available for free.
5. Sales Report By Country for WooCommerce
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Sales Report By Country for WooCommerce is another popular WooCommerce reporting and analytics tool on the market. The plugin is designed specifically to measure sales from different regions on your online store.
It is super easy to use and doesn’t require any setup. All you have to do is install the plugin and then view the sales report by country in your WooCommerce reports section.
With the plugin, you can easily see the top 10 countries that generate revenue to your WooCommerce store. You can get different options to change the visualization of the graphs in the report.
Plus, the plugin lets you sort the data based on different date ranges. For instace, you can view your sales from last year, month, week, or choose a custom date range.
Pricing: Sales Report By Country for WooCommerce is a free WordPress plugin.
6. Advanced Reporting for WooCommerce
Advanced Reporting for WooCommerce is a free WordPress plugin that allows you to track sales on your eCommerce store.
The plugin shows a detailed report inside your WordPress admin area. You will easily view your WooCommerce sales summary and get data about total sales, refunds, items purchased, and more.
Moreover, the Advanced Reporting for WooCommerce plugin shows your daily number of orders and earnings. You can also find out your top products and top categories in WooCommerce.
Another advantage of using the plugin is that it aids in finding your top customers. You can even view which country and state your highest paying customers are from.
Pricing: Advanced Reporting for WooCommerce is a free WooCommerce reporting plugin.
7. Abandoned Cart for WooCommerce
Abandoned Cart for WooCommerce is one of the best WooCommerce reporting and analytics plugins to have on your website. It’s made specifically to track abandoned carts and help recover lost sales.
An abandoned cart occurs when people visit your WooCommerce store, add products to the cart, but then leave without checking out. As a result, you lose potential customers and sales.
Using the plugin, you can track abandoned users and see a report inside your WordPress dashboard easily. You get to see a complete list of abandoned carts, capture customer emails at checkout, and see from which page the user left your store.
Another plus of using the plugin is that it helps create workflows for abandoned customers and send automated emails to abandoned users.
Pricing: Abandoned Cart for WooCommerce is a free plugin to use. If you upgrade to the paid version, you will get features like instant notifications when any cart abandonment happens and more.
Which Is the Best WooCommerce Reporting Plugin?
If you want a complete reporting service that easily tracks your WooCommerce store’s performance along with advanced tracking features, then we recommend MonsterInsights.
Its eCommerce addon automatically tracks your WooCommerce store and shows you a detailed report insides the WordPress dashboard. Plus, you also get features like scroll tracking, link tracking, custom dimensions, etc.
We hope this article has helped you pick the best WooCommerce reporting and analytics plugin.