Looking for the best webinar software for your business?
There are various webinar platforms that help you run live webinars and automated evergreen webinars to connect with your users and grow your business.
In this article, we will recommend the best webinar software for small businesses, and compare their features so you can select the best webinar platform to suit your needs.
What Kind of Webinar Software is Right for You?
There are a lot of options for webinar platforms out there. Some that run live webinars. Some that do conference meetings, and some that run webinars as a live simulation (called automated webinars) which are often used for lead generation and sales funnels.
When picking a webinar software, you need to ensure that the platform you are choosing allows you to do what you have in your mind.
A good webinar platform should have the following features:
- Great videos quality and reliable webinar hosting service that doesn’t have delays or downtime
- Ability to do live webinars and automated webinars for lead generations
- Real-time chat features, so you can engage with your audience and answer questions
- Ability to have multiple presenters and hosts
- Ability for presenters to share screen and record webinar for future webinar replays
- Integration with third-party email marketing services, marketing automation tools, and CRM software, so you can connect with users after the session
- Smart webinar registration pages and landing pages to optimize registration and attendance
- Actionable webinar analytics that allows you to see what’s working and what’s not, so you can fine-tune your webinar for maximum conversions
Besides these webinar features, you want a webinar software that offers great support and fair pricing options.
Having said that, let’s look at the best webinar software for small businesses.
Livestorm is a popular webinar software that provides three types of webinars: live video webinars, on-demand webinars, and automated webinars.
They’re a fast growing webinar platform among marketers because they provide browser-based webinars. This means your users do not have to download any software to join. Frictionless joining is proven to raise webinar attendance rate.
Livestorm web conferencing works on all web browsers including Google Chrome, Firefox, Safari, etc.
It includes all the powerful webinar features such as HD video, chat messaging during webinars, screensharing, live Q&As, audience polling functionality, automatic email reminders, ability to share documents, etc.
Livestorm aims to be a comprehensive video communication platform, so you can use the webinar for live events, product demos, customer training sessions, company communication, and even teach online courses.
You can invite teammates as moderators to let you host and better engage with your audience. Their webinar data insights enables you to analyze your performance, so you can improve your conversions.
It connects with over 1000+ marketing platforms using built-in integrations and Zapier, so you can send customer data where you need it to improve your workflow.
The best part is that their pricing is super affordable for small businesses.
Pricing: Free plan includes up to 10 registrants and a 20-minute webinar. Pro plans start at $99 for up to 100 live attendees.
GoToWebinar is one of the original and most popular webinar software platforms on the market. It is built by the same team behind the GoToMeeting video conferencing suite.
While it started out as a live webinar solution, they have evolved with the industry needs to add automated webinars with their Simulated Live feature that enables you to create and schedule pre-recorded webinars.
Being one of the original webinar platforms, they offer a wide-range of features such as live presentation, webinar templates, event management, custom registration, webinar polls & surveys, webinar recording, and more.
They have seamless integration with all the popular marketing automation tools like Mailchimp and CRM platforms like Salesforce since it’s used by both small businesses and enterprise companies.
Their analytics reports are very detailed and allows you to see who attended, how interested they were, what questions they asked, etc, so you can refine your webinar strategy to grow your business.
The best part about GoToWebinar is their video quality and reliability. If you’re looking to host online events or virtual conferences, then they’re a leading webinar platform for that.
Pricing: Starts from $59/month for up to 100 participants. Their pricing scales with the number of attendees, but it’s super affordable even for large virtual events.
EasyWebinar is a popular webinar platform for marketers because it allows you to do both live webinars as well as automated evergreen webinars.
Their live webinars let you have high quality video without any delays, real-time chat, multiple presenters, ability to record and archive, screen sharing, etc.
You can use their EasyCast feature to livestream on multiple social media platforms like YouTube Live and Facebook Live simultaneously.
Their automated webinars enable you to easily run evergreen webinars to reach a larger audience by optimizing for users’ local timezones. You can easily repurpose any of your live webinars and convert them into automated webinars to collect more leads and build a high-converting sales funnel.
You can use their customization options to make the webinar templates match your brand styles. Their registration embed option enables you to host a registration form on your own website, with landing page builders like SeedProd, Clickfunnels, Leadpages, and more.
They integrate with all the popular email marketing services, so that you can engage with users by sending them offers, notifications before and after the webinar, etc.
Pricing: Starts at $78/month with up to 100 live attendees. You can use their YouTube live integration to have unlimited live attendees on this plan.
4. Stealth Seminar
Stealth Seminar is known as the best automated webinar platform because it’s completely focused on helping you maximize evergreen webinars and automate your sales funnel.
You can use Stealth Seminar to run pre-recorded webinars as if they were live to better leverage user timezones, avoid tech failures such as low internet bandwidth, and remove presentation nerves.
They also enable you to run live webinars as well with YouTube live, or even a hybrid webinar that lets you run pre-recorded webinar with live chat for engagement.
Stealth Seminar includes customizable pre-made templates that are designed to help you convert more leads. This comes with registration templates, smart CTAs, surveys & polls, and scarcity tools like countdown timers.
For small businesses, they do have the option to add faux attendees to make your webinar look more popular and build authority. It’s a grey hat marketing tactic that utilizes the fake it till you make it strategy.
Their webinar analytics shows you registration opt-in, webinar attendees, webinar conversion rate, and total sales generated. You can even see engagement reports for specific call-to-actions.
Stealth Seminar enables you to add sales pixel tracking, Facebook and Google retargeting pixels, and split testing to fine tune your strategy further.
Pricing: Starts at $69.96/month for 150 simultaneous attendees. Also comes with worldwide SMS reminders up to 6000 a month.
Zoom is the most trending video conference call company in the market right now for online meetings. What many don’t know however is that Zoom has also gotten into the video webinar market.
Known for their high video quality and reliable streaming, this move was a no brainer.
Now you can use Zoom to run interactive video webinar with screen sharing, Q&A chat, and the ability to like and up-vote questions.
Zoom also enables you to run polls, promote attendees to panelists, have whiteboarding and annotation tools, etc.
Besides running live webinars, Zoom lets you record webinars and even add transcripts. You can also run practice sessions for pre-event panelists as well.
The best part about Zoom’s webinar platform is that it lets you have 100 panelists with over 49 viewable on screen at one time. This lets you promote attendees to be panelists and join the conversation.
They also help you live stream simultaneously to unlimited audiences on Facebook Live, YouTube Live, and other custom streaming services.
Zoom integrates with all the popular email marketing services and CRM platforms. For WordPress website owners, you can also use WPForms and Automator Plugin to automatically register users for webinars in Zoom.
Their built-in analytics and marketing tools aren’t as powerful as some of the other webinar software in this list, but their reliability and video quality are superb.
Pricing: Starting at $40/month for 100 attendees. But as it scales, it does get more pricey. For instance, 3000 attendees will cost you $990 per month on Zoom vs $499 on GoToWebinar.
Demio is a fast growing webinar software among marketers because it provides frictionless joining, so your users can join the webinar in the browser with one click without downloading any software.
You can use it to run live webinars with webcam video, screen sharing, and upload your presentation slides directly in Demio.
Their easy to use platform allows you to engage with your audience using interactive polls with stats, launch offers, and call-to-actions during the event, share handout gifts or bonus downloads, organize and answer user’s questions, chat with users through public or private chat, and even bring attendees to stage.
You can also download your live webinars and repurpose them into automated webinars to share recordings or use them in your automated sales funnel. You can also join the automated webinar and interact in the live chat to make it feel more real-time.
Pricing: Starting at $49/month for 50 attendees.
7. GetResponse Webinars
GetResponse is a popular email marketing service that has added a webinar feature to make it easy for users to centralize their marketing efforts.
You can use GetResponse webinars to run both live and on-demand webinars. You can have up to 1000 live attendees, share the stage with multiple presenters, and have unlimited webinars.
The best thing is that you can automatically follow up with your audience, run automated nurturing campaigns, and promote your special offers right from their marketing automation platform which is included in the price.
You have all the powerful webinar features such as polls & surveys, screen sharing, call-to-actions during the webinars, interactive whiteboards, etc.
GetResponse includes built-in landing pages and sales funnels to help you further optimize your conversions. You can also use the OptinMonster popups integration to get more attendees and subscribers.
Pricing: $99/month for 300 attendees, and it includes more than 1000 email subscribers and all their marketing automation features.
Which is the Best Webinar Software (Expert Pick)?
After reviewing all the popular webinar platforms, we believe that GoToWebinar, LiveStorm, and EasyWebinar are the best webinar software available in the market.
They provide all the powerful webinar features that you need with high-quality video streaming and affordable pricing plans.
Their conversion tool is optimized to align with your goals whether it is lead generation, sales, running demos, or anything else. These platforms adapt to your business needs to ensure that you get maximum results.
We hope this article has helped you find the best webinar software platform for your business.